By the end of Level 8, students analyse how visual language and visual communication practices are used in visual communication designs they create and experience. They describe ways designers across cultures, times, places and other contexts communicate ideas and information in a range of contexts and fields of design practice, including the work of Aboriginal and Torres Strait Islander Peoples. They identify and describe the ethical, legal and cultural responsibilities of designers working across fields of design practice and apply these principles in their own design practice.
Students select and manipulate visual language, methods, media and materials when generating, developing and resolving design ideas, and refining concepts and solutions. They document and reflect on their design practice using design terminology. They produce visual communication design solutions by applying visual language and aspects of the visual communication design process. Students plan, present and discuss their own and/or others’ visual communication designs considering the communication need, context and audience or user.

Achievement standard – Levels 7 and 8

Content descriptions – Levels 7 and 8

investigate ways that visual communication practices are used to communicate ideas and information across cultures, times, places and other contexts

explore the diversity of design solutions across different fields of design practice and contexts and consider culturally, legally and ethically responsive approaches, including the use of Indigenous Cultural and Intellectual Property rights

Exploring

develop skills in visual communication practices by exploring and experimenting with visual language, methods, media and materials

reflect on, analyse and document the ways that they and other designers investigate, generate, develop and resolve their ideas, concepts and solutions to inform decisions they make throughout the visual communication design process

Developing Practices

generate, develop, resolve and refine design ideas, concepts and solutions considering the communication need, specific audience or user

apply visual language, methods, media and materials to generate design ideas, refine concepts and present solutions for a communication need to a specific audience or user

Creating

present design ideas, concepts and solutions for a specific audience or users across fields of design practice

Presenting

In Levels 7 and 8, learning in Visual Communication Design builds on each student’s prior learning and experiences in the Arts and Design and Technologies. Students learn in and through visual communication design practices. They use the visual communication design process, materials, methods and media in purposeful and creative ways, and continue to develop their connection with and contribution to the world as designers and audiences. They work individually and collaboratively with peers and teachers.
Students explore visual communication design in local, regional, national and global contexts, such as visual communication designs in countries or regions of Asia. They take opportunities to engage with designers and expand their awareness of the diversity of design practices.
Students investigate concepts of ‘good design’ and the solutions to design problems using human-centred design and research methodologies. They consider how the characteristics and properties of materials and media can be combined to design and produce sustainable designed solutions to problems for individuals and the community, considering ethical, economic, environmental and social sustainability factors. They respond to feedback from others and evaluate visual communication design processes and designed solutions.
Through a range of design practices, students generate and experiment with ideas and develop concepts through sketching, modelling and technical drawing conventions and communicate ideas and designed solutions.
In Levels 7 and 8, the focus is on students:
<ul>
<li>exploring and responding to visual communication designs and design practices across cultures, times, places and other contexts including the diversity of visual communication designs created by Aboriginal and Torres Strait Islander Peoples</li>
<li>developing creative design practices and skills for generating ideas, developing, refining and resolving concepts for communication needs</li>
<li>developing critical practices to reflect on, evaluate or respond to their own work or the work of others</li>
<li>creating visual communication designs in different formats to communicate ideas and intentions using visual language, methods, materials and media</li>
<li>presenting visual communication designs that communicate ideas, information and solutions to audiences.</li>
</ul>

Band description – Levels 7 and 8

By the end of Level 10, students analyse and evaluate how and why ideas and information are communicated in visual communication designs and solutions they design or experience. They evaluate the way designers across fields of design practice from different cultures, times, places and other contexts communicate ideas and information, including evaluating the practices of Aboriginal and Torres Strait Islander designers. They evaluate how designers celebrate and challenge perspectives of Australian identity in visual communications across fields of design practice and in different contexts.
Students select and apply visual language, methods, media and materials to generate design ideas, refine concepts and present solutions. They document, reflect on and annotate their own visual communication design practice. Students apply the visual communication design process to address a communication need and develop visual communication designs for target audiences and users. Students manipulate methods, media and materials and use visual language to produce visual communication designs to address a communication need for target audiences and users. They document and evaluate their use of the visual communication design process to present visual communication designs that address specific communication needs, audiences or users and different contexts.

Achievement standard – Levels 9 and 10

Content descriptions – Levels 9 and 10

investigate the ways that designers from a range of cultures, times and places use visual communication practices to communicate ideas and information in different cultures, times, places and other contexts

investigate the ways that Australian designers, including Aboriginal and Torres Strait Islander Peoples, use visual communication design to celebrate and present multiple perspectives of Australian identity across fields of design practice

experiment with visual language, methods, media and materials to generate and develop design ideas and concepts and refine visual communication designs across fields of design practice

reflect on, analyse, evaluate and document their own and others’ design ideas, concepts and solutions to inform decisions they make throughout the visual communication design process

generate, develop, resolve and refine design ideas, concepts and solutions in a range of contexts for specific audiences and/or users using the visual communication design process

select and apply visual language, methods, media and materials to generate design ideas, refine concepts and present visual communication designs for a communication need, target audiences and users

critique and evaluate the presentation of design ideas, concepts and solutions across different fields of design practice to present their own visual communication designs

In Levels 9 and 10, learning in Visual Communication Design continues to build on each student’s prior learning and experiences as students develop their capability and confidence across visual communication design practices. They continue to use visual language, materials, methods and media in purposeful and creative ways that are informed by their engagement with the work of designers and visual communication design practices in local, regional, national and global contexts, such as countries or regions in Asia. This awareness of the diversity of visual communication design practices, formats and styles informs their own visual communication design practice. They work collaboratively with peers and teachers.
Students use design knowledge and understanding, processes, skills and design thinking to produce designed solutions for identified needs or opportunities of relevance to individuals and local, regional or global communities. They work independently and collaboratively through problem-solving activities, acknowledging the complexities of contemporary life, and make connections to related specialised occupations and further study. Increasingly, learning in Visual Communication Design has a global perspective, with opportunities to understand the complex interdependencies involved in the development of technologies and enterprises.
Students specifically focus on preferred futures, taking into account ethics, legal issues, social values, and economic, environmental and social sustainability factors, and use strategies such as circular design and human-centred research. They use critical thinking, creativity and innovation with increasing confidence, independence and collaboration.
In Levels 9 and 10, the focus is on students:
<ul>
<li>exploring and responding to visual communication designs and design practices across cultures, times, places and/or other contexts and the ways visual communication designs created by Aboriginal and Torres Strait Islander Peoples celebrate and challenge the multiple perspectives of Australian identity</li>
<li>building and extending creative practices and skills for visual communication design practice, developing ideas and concepts, creating visual communication designs, and developing techniques using the visual communication design process</li>
<li>building and extending critical practices to reflect on, evaluate or respond to their own work and the work of others</li>
<li>creating visual communication designs to communicate ideas, intentions and solutions using the visual communication design process, materials, methods and media</li>
<li>presenting visual communication designs to audiences that meet the communication needs of a client, present solutions and communicate ideas and concepts using visual language.</li>
</ul>

Band description – Levels 9 and 10

Visual Communication Design

The Arts

Introduction

Curriculum

Scope and sequence

Resources

Glossary

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